Maker on the Map
HAGS Artisan
Soap & Aftershave
Psychiko, Athens, Greece
HAGS Artisan Shaving Products grew from an unexpected return to shaving. During the 2020 lockdown, Dimitrios Charokopos picked up a razor after years of wearing facial hair. A rough experience with commercial foam and a cartridge razor sent him into traditional wet shaving, then into researching and experimenting with shaving soap formulations of his own.
That technical pursuit developed alongside an artistic identity Dimitrios had been building much longer. Music, horror cinema and grotesque art have been lasting influences, and HAGS brings that darker visual language directly into its labels, fragrance concepts and storytelling. The artwork isn't separate from the product. It is part of how HAGS establishes the world around each release.
Formulation receives the same attention across both shaving soaps and aftershaves. HAGS works across three distinct soap bases, including plant-based OSIRIS X, tallow-and-milk HATHOR X and the skin-focused CORTEX X, each offering a different approach to lather, glide, cushion and post-shave feel. Its aftershaves extend that same base-driven philosophy beyond the lather through Tesseract 4.3.4, Tesseract 4.2.5 and Aegis 6.1.2, giving shavers alcohol-based, witch hazel and moisturizing balm routes to finish the shave.
Made in Psychiko, Athens, HAGS sits at an unusual intersection on the Artisan Atlas: traditional wet shaving viewed through a darker artistic lens, backed by a maker who seems just as interested in evolving the formulas behind the shave as the artwork surrounding them.