Before the map.
I was 20 years old, getting ready to meet some friends to celebrate an achievement not of my own. I grabbed the can of Edge gel-foam, smushed it between my hands, made a “lather,” picked up the old Mach3 cartridge, and got started.
I wasn’t surprised by the result. No matter what I did, my neck would inevitably look like a Rorschach test dotted with blood.
That was the day I wrote off razor shaving and resigned myself to years of stubble, ground down as close as an electric razor could get.
A different way in.
Fast-forward roughly 18 years, and I stumbled into traditional wet shaving the way a lot of people do: someone said it was better, I was curious and a bit bored of my usual routine. More importantly, I wanted better for myself.
What I didn’t expect was how incredible this community would be.
Forums and subreddits full of people who genuinely want to help. Daily shave threads that felt like a window into a hobby built on generosity. Artisans making things by hand, in small batches, with real craft behind them.
It caught me, hook, line, and sinker.
Finding my own way was harder.
What I also didn’t expect was how difficult it would be to find my own way.
Scent note lists told me what was in a soap. They never told me what it would actually smell like on my face, where it belonged next to the dozen or so soaps I’d already tried, or whether it was anything like the one I’d fallen in love with last month. I’d buy a full tub based on a description and a hope. Sometimes it was a perfect fit. Sometimes it sat on the shelf.
It’s an expensive way to discover what you like.
The more I learned, the more I realized I wasn’t looking for another recommendation. I was looking for a map.
Something that organized the artisan shaving world the way it actually behaves, not just an alphabetical list of brands or a wall of scent notes.
For a time, the community had something that pointed in that direction. I had relied on it myself. When it disappeared, I realized how much I missed not just the resource, but the sense of orientation it gave me.
There was still an incredible amount of information out there. What was missing was a way to navigate it.
Nobody had built what came next, so I decided to.
Shave Compass started as a way to solve my own problem.
Ten scent territories mapped by character rather than by brand. A curated Territory Expedition built to properly survey a region instead of guessing one full-size tub or tiny sample at a time. Physical Map Charts to record what I discovered, because the only map that really matters in the end is the one you build from your own shaves.
I’m not an artisan, reviewer or perfumer. I’m also not claiming to be the authority on anyone’s face, including my own.
I’m simply someone who spent time lost in a genuinely great hobby and built the tool I wished had existed when I started.
The map is here now.
I hope it helps you find your corner of it.
Founder, Shave Compass
